why we do it
why we do it
why we do it
why we do it
why we do it
We are all born unspecial.
The Unspecials story began 30 years ago in southern Brazil, where a middle-class family was thrust into economic hardship, and the father was suddenly bedridden by illness.
Unable to work, the mother struggled to provide for the family, leaving the older brother to shoulder their survival despite his lack of experience or special skills. Amidst their struggle, he found mentors who taught him resilience, humility, consistency, and the role of creativity in adversity.
Against all odds, that boy transformed his life, rising to senior executive roles in multinational organizations. He then felt compelled to help others in similar situations. Thus, Unspecials™ was born—not just as a business, but as a mission to unlock untapped potential.
Gesner, the founder, envisions Unspecials as a platform to empower unspecials everywhere to find their greatness. The company stands as a testament to the power of support and resilience, creating opportunities, nurturing creative dreams, and building a world where all can thrive.
Meet the founder
From working with Fortune 500s to leading grassroots initiatives, Gesner brings over 20 years of experience across industries and geographies — delivering results that last.
But at Unspecials, it’s not just about experience — it’s about how that experience is shared. That’s what makes our work stronger.
“Unspecials was born from a simple idea: that the most powerful creative work doesn’t come from the center — it comes from the margins. We didn’t just want to build a studio; we wanted to build a platform where overlooked voices could lead, and where difference drives results.”
Gesner FilosoFounder and Partner, Unspecials
Gesner Filoso has built a career spanning two decades as a global creative and marketing executive in the Customer Experience (CX), Creative, and BPO industries. He has overseen marketing, creative, and operations teams across the Americas, EMEA, and Asia-Pacific regions.
Gesner is the visionary founder of Unspecials™, a new creative, storytelling, and design studio aimed at empowering overlooked creative talents from underprivileged communities to discover their unique paths and grow. Previously, he held the position of Global Marketing EVP at Teleperformance Group (TEP:EN Paris) and served in various leadership roles at Foundever (formerly Sitel), most recently as Global Head of Brand Strategy and Communications. In these roles, Gesner led global branding, communication, performance marketing, and transformation initiatives. He was also responsible for managing promotional campaigns, content, creative services, events, partnering closely with top-tier global brands.
Additionally, Gesner co-founded the EMEA Marketing & Brand Strategy Council and is a former member of the Forbes Communication Council. He actively advises and serves on the boards of rapidly growing startups, including a leading Brazilian HealthTech company pioneering AI for early cancer detection and prevention. Originally from Brazil and now based in Europe for over 15 years, Gesner brings a wealth of multicultural insights and strategic vision to his ventures.