Madrid, Spain — January 1, 2025 — Kicking off the new year and marking its first anniversary, Unspecials introduces its new tagline: Forget to fit in. This new tagline is not a repositioning, but a clear articulation of Unspecials’ creative philosophy: that originality often emerges from the unexpected, the imperfect, and the unpolished.
“Forget to fit in isn’t just a tagline — it’s a mindset. It’s a reminder that some of the most powerful ideas don’t come from the center, but from the edges,” said Gesner Filoso, Founder and Partner at Unspecials. When people bring their full selves — their culture, their voice, their lived experience — to the creative process, the work doesn’t just look good. It matters.”
Unspecials is increasingly recognized as a platform that elevates emerging and historically overlooked talent — spanning geographies, cultures, and lived experiences — by connecting them with high-caliber creative opportunities. Rather than relying on legacy credentials, the company prioritizes underrepresented voices and new perspectives, while maintaining an uncompromising standard of craft. This approach is grounded in the belief that the most resonant ideas rarely come from the center — they come from those willing to challenge convention with honesty and depth.
In this context, Forget to fit in isn’t a rejection of structure — it’s an invitation to rethink it. It’s about broadening the definition of creative excellence and expanding who gets to shape it. Not by disrupting for disruption’s sake, but by making room for what’s real. Whether that means showing up as an immigrant, a parent, a newcomer, or someone who’s never felt fully seen in traditional creative spaces, Forget to fit in affirms that these perspectives don’t just diversify the process — they deepen it.
“In a world where trends dominate and familiarity is often rewarded, ‘Forget to fit in’ is a reminder that meaningful creative impact comes from difference — not duplication,” continued Gesner. “We’ll continue to champion the unheard voices that are too often overlooked — not because they’re wrong, but because they offer something the industry needs: a different perspective. That difference is where the real value lives.”
About Unspecials
Unspecials™ is an independent, multidisciplinary global creative studio. Operating through a network-based model, we work across every dimension of brand experience — from brand strategy and identity to digital design, content, customer experience, and storytelling.
Our model is rooted in the belief that creative talent knows no boundaries — not of race, gender, geography, or circumstance. We bridge systemic gaps by connecting overlooked creatives from underserved communities with meaningful opportunities, delivering cost-effective, high-impact work built to last.
At Unspecials, creativity isn’t just craft — it’s a force for equity, systemic change, and growth.
Media Contact:
Gesner Filoso
Founder & Partner
Email: gesner@unspecials.com
LinkedIn: linkedin.com/in/gesner/
Europe | Spain +34 692 505 609
For more information, visit: www.unspecials.com
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