We don’t create to be seen — we create to drive outcomes: to shift culture, break boundaries, open new doors, and deliver real-world impact.
who we are
who we are
who we are
who we are
who we are
Unspecials is an independent, multidisciplinary global creative studio. Operating through a network-based model, we work across every dimension of brand experience — from brand strategy and identity to digital design, content, customer experience, and storytelling.
Our model is rooted in the belief that creative talent knows no boundaries — not of race, gender, geography, or circumstance. We bridge systemic gaps by connecting overlooked creatives from underserved communities with meaningful opportunities, delivering cost-effective, high-impact work built to last.
At Unspecials, creativity isn’t just craft — it’s a force for equity, systemic change, and growth.
Leadership
Our leadership brings decades of global experience in brand building, innovation, and strategic transformation. From Fortune 500s to grassroots initiatives, they’ve led work that has shaped industries, opened markets, and delivered results that last.
But at Unspecials, leadership isn’t just about experience — it’s about how that experience is shared. Through mentorship, collaboration, and deep cultural exchange, we help emerging voices grow — especially those from underserved communities — without compromising quality. In fact, it’s what makes our work stronger.
“Our aim is to combine world-class strategic thinking with an inclusive model — where leadership serves both our clients and the next generation of creative talent, and growth is multiplied for everyone.”
Gesner FilosoFounder and Partner, Unspecials
Gesner Filoso has built a career spanning two decades as a global creative and marketing executive in the Customer Experience (CX), Creative, and BPO industries. He has overseen marketing, creative, and operations teams across the Americas, EMEA, and Asia-Pacific regions.
Gesner is the visionary founder of Unspecials™, a new creative, storytelling, and design studio aimed at empowering overlooked creative talents from underprivileged communities to discover their unique paths and grow. Previously, he held the position of Global Marketing EVP at Teleperformance Group (TEP:EN Paris) and served in various leadership roles at Foundever (formerly Sitel), most recently as Global Head of Brand Strategy and Communications. In these roles, Gesner led global branding, communication, performance marketing, and transformation initiatives. He was also responsible for managing promotional campaigns, content, creative services, events, partnering closely with top-tier global brands.
Additionally, Gesner co-founded the EMEA Marketing & Brand Strategy Council and is a former member of the Forbes Communication Council. He actively advises and serves on the boards of rapidly growing startups, including a leading Brazilian HealthTech company pioneering AI for early cancer detection and prevention. Originally from Brazil and now based in Europe for over 15 years, Gesner brings a wealth of multicultural insights and strategic vision to his ventures.
Rinaldo has built a career spanning over two decades in general management and operations leadership across the healthcare, customer experience, services and contact center industries. With deep expertise in startups and financial turnaround strategies, he has led teams across Americas, playing a critical role in driving expansion and sustainable growth.
Rinaldo has held senior leadership roles at multinational giants such as UnitedHealth Group and Optum, and served as Executive Director at Previneo, leading strategic operations and transformation initiatives. At Foundever (formerly Sitel/Acticall), he spent over 17 years in executive roles, including CEO Brasil, SVP South America, and Country Manager of Portugal and Panama, where he successfully opened new markets and drove regional expansion.
Originally from Brazil, Rinaldo also serves as a Board Advisor and Managing Partner of Unspecials™ in Brazil, supporting the company’s mission to empower creative talents from underserved communities.
Rinaldo’s international career includes leading multicultural teams, navigating complex operational challenges, and enabling cross-border business development. He brings a solid track record in startup scaling, operational turnaround, and customer-focused strategy.
Culture
Creativity as a Force
01
Inclusion Without Compromise
Difference isn’t a checkbox here — it’s our foundation. Diverse voices aren’t just welcomed; they shape everything we build.
02
Own It, End to End
We take full responsibility — for the work, the outcome, and the impact. No blame, no shortcuts, no handoffs. Just commitment, start to finish.
03
Collaboration Without Egos
Great ideas don’t care about job titles. We listen louder, build together, and leave the best idea standing — no matter where it comes from.