Gesner Filoso is the Creative Chairman and Founder of Unspecials™. He guides the studio’s creative direction and strategy, bringing more than 25 years of global brand and marketing leadership to every client partnership.

Before Unspecials, Gesner led global brand and marketing at Teleperformance (TP), then a CAC 40 group, where he served as CMO for EMEA and Global Marketing EVP. Earlier, he was Global Head of Brand Strategy and Communications at Sitel (now Foundever). He has worked with Fortune 500 companies and led teams across the Americas, EMEA and Asia Pacific. His EMEA teams brought together more than 14 nationalities, with women in 60% of leadership roles.

He founded Unspecials in 2023 on a simple conviction: creativity is everywhere, but opportunity is not. Today, the studio brings together creatives from Spain, Portugal, Brazil, Argentina, Turkey and Ukraine to build brands for global enterprises and early-stage startups. It also develops brands and intellectual property of its own, starting with Anna Manzana, an original character born in Spain that has grown into licensed products, live experiences and original music.

Gesner is the creator of Metarketing™, his framework for how marketing must evolve as data, channels and customer experience converge. He serves on the boards of growth companies in BPO, customer experience management and healthtech.

Born in Brazil, he holds a degree in Design and a postgraduate certificate in Business Administration from Ibmec. He has lived in Europe since 2008 and is based in Madrid with his wife, his partner of 30 years, whom he met in college.

Rinaldo has built a career spanning over two decades in general management and operations leadership across the healthcare, customer experience, services and contact center industries. With deep expertise in startups and financial turnaround strategies, he has led teams across Americas, playing a critical role in driving expansion and sustainable growth.

Rinaldo has held senior leadership roles at multinational giants such as UnitedHealth Group and Optum, and served as Executive Director at Previneo, leading strategic operations and transformation initiatives. At Foundever (formerly Sitel/Acticall), he spent over 17 years in executive roles, including CEO Brasil, SVP South America, and Country Manager of Portugal and Panama, where he successfully opened new markets and drove regional expansion.

Originally from Brazil, Rinaldo also serves as a Board Advisor and Managing Partner of Unspecials™ in Brazil, supporting the company’s mission to empower creative talents from underserved communities.

Rinaldo’s international career includes leading multicultural teams, navigating complex operational challenges, and enabling cross-border business development. He brings a solid track record in startup scaling, operational turnaround, and customer-focused strategy.

A globally recognized executive in operations and service delivery transformation, Vitor brings more than two decades of experience leading complex initiatives across healthcare, technology, and business services. His career spans leadership roles in the United States, Brazil, the Philippines, and Europe, where he has consistently helped organizations scale with purpose and deliver outcomes that balance efficiency, impact, and growth.

As an advisor to Unspecials, Vitor is helping advance the company’s global platform strategy, with a focus on key markets such as the United States. He is also guiding the development of Unspecials’ SaaS infrastructure and global fractional workforce layer. His leadership is strengthening operational capacity, enhancing platform design, and ensuring scalable, quality-first service delivery for both creatives and enterprise clients.

“Vitor is a world-class operator and a systems thinker with a deep commitment to social impact,” said Gesner Filoso, Founder and CEO of Unspecials. “His experience in building global teams and leading sustainable operations is a perfect match for our next stage of growth. With Vitor’s counsel, we are better positioned to scale our platform, expand into new markets, and unlock more opportunities for both companies and creative talent worldwide.”

Vitor’s appointment reflects Unspecials’ strategic focus on building a globally inclusive platform underpinned by operational efficiency and sustainable delivery models. By combining a cost-effective structure with enterprise-grade discipline, Unspecials is addressing the growing need for reliable, high-quality creative services.

Matthew Bowman is a seasoned leader in global marketing, digital transformation, and emerging technology. In his role as advisor, he brings expertise in building digital platforms, AI-driven storytelling, and immersive brand experiences. His perspective is helping Unspecials strengthen collaborations with leading global brands and expand its position as a hub for innovative, diverse creative solutions.

“Matthew’s expertise in marketing innovation, coupled with his deep commitment to community-driven impact, makes him an invaluable addition to our Board,” said Gesner Filoso, Founder and CEO of Unspecials. “With his guidance, we will continue to scale Unspecials as the go-to platform for undiscovered creative talent and a hub for businesses seeking world-class, diverse creative solutions.”

Bowman’s appointment underscores Unspecials’ commitment to building an inclusive, technology-driven creative industry where brands and creatives can collaborate, grow, and drive meaningful impact. His dedication to community, family, and civic engagement aligns closely with the company’s founding vision, making him a key partner as Unspecials enters its next stage of global expansion.