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Find Your Greatness.

Unspecials is more than a creative and design studio

—it’s a movement dedicated to amplifying the voices and talents of underrepresented communities worldwide.

We created Unspecials™ to empower creatives everywhere to find their greatness, so we all thrive together.

In a world where many companies overlook undiscovered talent, we’ve established an innovative platform — a creative and design studio dedicated to empowering individuals sidelined in the industry.

Our mission is to bridge gaps and empower often overlooked creatives worldwide, offering both them and our clients new opportunities to shine. We deliver exceptional, holistic brand and IP experiences that drive businesses forward, providing high-end quality through cost-effective creative solutions.

Diversity as Our Foundation, Impact as Our Goal.

Headquartered in Madrid, Spain, we are a creative studio operating on a global network model that transcends boundaries of race, gender, and circumstance.

Established in 2023, we serve as a collective of independent creative leaders from overlooked communities, united by our commitment to excellence, innovation and diversity. Our global network spans the creative spectrum, offering expertise in brand strategy, graphic and digital design, motion storytelling, Intellectual property (IP) development, product design, copywriting, and sound.

Unspecials™ offers top-tier creative and design consultancy services across diverse brand disciplines.

Our work spans branding, storytelling, and communications, creating impactful narratives that resonate globally.

Creativity Meets Purpose

Diversity & Innovation Combined

Why we do it

The Unspecials™ story began 30 years ago in southern Brazil, where a middle-class family was thrust into economic hardship, and the father was suddenly bedridden by illness. Unable to work, the mother struggled to provide for the family, leaving the older brother to shoulder their survival despite his lack of experience or special skills. Amidst their struggle, he found mentors who taught him resilience, humility, consistency, and the role of creativity in adversity.

Against all odds, that boy transformed his life, rising to senior executive roles in multinational organizations. He then felt compelled to help others in similar situations. Thus, Unspecials™ was born—not just as a business, but as a mission to unlock untapped potential. Gesner, the founder, envisions Unspecials™ as a platform to empower unspecials everywhere to find their greatness. The company stands as a testament to the power of support and resilience, creating opportunities, nurturing creative dreams, and building a world where all can thrive.

Founder and Creative Director, Unspecials™

Gesner Filoso

Gesner is a seasoned global creative and marketing executive with 20+ years in CX, Creative, and BPO industries. Lean more about our founder.

Gesner Filoso has built his career as a global creative and marketing executive, accumulating over two decades of experience in the Customer Experience (CX), Creative, and BPO industries. Throughout his career, he has overseen marketing, creative, and operations teams across the Americas, EMEA, and Asia-Pacific regions.

Gesner is the visionary founder of Unspecials™, a new creative, storytelling, and design studio aimed at empowering overlooked creative talents from underprivileged communities to discover their unique paths and grow. Besides supporting companies in their creative journeys, Gesner has been responsible for collaborating with various artists and small businesses in the Unspecials network to create, promote, and manage long-term strategic IP planning and identify growth opportunities for the studio’s properties.

Previously, he held the position of Global Marketing EVP at Teleperformance Group (TEP:EN Paris) and served in various leadership roles at Foundever (formerly Sitel), most recently as Global Head of Brand Strategy and Communications. In these roles, Gesner led global branding, communication, performance marketing, and transformation initiatives. He was also responsible for managing departments focusing on promotional campaigns, content, creative services, events, partnering closely with top-tier global brands.

Additionally, Gesner co-founded the EMEA Marketing & Brand Strategy Council and is a former member of the Forbes Communication Council. He actively advises and serves on the boards of rapidly growing startups, including a leading Brazilian HealthTech company, the first to apply AI for early cancer detection and prevention. Originally from Brazil and now based in Europe for over 15 years, Gesner brings a wealth of multicultural insights and strategic vision to his ventures