Since its founding in 2015, Previneo has stood at the intersection of data, care, and innovation. Created by some of Brazil’s most respected healthcare professionals and guided by internationally experienced executives, the company pioneered the use of AI to prevent disease—reaching over 100,000 individuals and forging partnerships with major national and global organizations.

As Previneo prepared to scale its influence, it needed more than a new look—it needed a brand that could reflect its maturity, ambition, and mission to deliver “smarter health for a better world.” That’s where Unspecials stepped in.

Working from the inside out, Unspecials developed a full strategic and visual rebrand. Our approach began with a simple question: how do you express advanced technology and deep human care in a single identity? The answer was clarity—with feeling.

The new identity is built on a name that evokes both prevention and vision, and a design system that pairs soft organic forms with modern, grounded typography. The warm color palette balances clinical trust with emotional connection, while the visual language—fluid, abstract, and optimistic—nods to the body, to systems, and to flow.

More than a redesign, this was a rearticulation of purpose. Previneo’s new identity positions it not just as a tech innovator, but as a trusted leader shaping the future of preventative care in Brazil and beyond.